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Assignment 1 – Modern marketing strategy

set: 24 February 2017         due: 10  March 2017

Read chapters one and two of the etext: Stokes, R, 2013, eMarketing – the essential guide to marketing in a digital world, 5th edition

Answer the following questions:

  1. Why is it important to consider the business context when planning your marketing strategy?
  2. How has the Internet affected marketing and the models we use to understand it?
  3. Do you agree with the idea that customers are more empowered than they were before digital communications were so prevalent? Why?

Keep your answers brief and precise. Add them as a post to your blog, with the hashtag#MARK526, tag and category assignment. In the comments below, add your student number, name and URL link to your blog post.