This afternoon’s presentations
#MARK526 Social media marketing
Sabina’s excellent presentation
Individual Project – Consumption Journal
The Mid Term Project
set: 8 November 2016 due: 24 November 2016
in class time: 17 November 2016 is for you make your analysis and to prepare your report
ie. There is no formal class this week
For the following week you will keep a diary of consumption activity. This should primarily be your own consumption, but you could observe others, as well. Include EVERYTHING you purchase, from morning to evening.
You will make a full week’s entry, day by day, as part of your report.
The objective of this assignment is for you to develop a reflective and evaluative approach to your own consumption. The approach is interpretive, similar to an anthropologist’s fieldwork diary. Reflecting on your own personal consumption should help you to put yourself in the place of other consumers.
Consumption can cover actual real life consumption, as well as activities online that do not conclude with a purchase.
Consumer behavior concepts from our class, as well as extra readings should be applied to help you interpret and analyze the experience or observation.
Each entry should comprise:
Once the week is finished, make your analysis, and email your report to your instructor firstname.lastname@example.org
Remember to add your student number and name at the top of your report.
Mid Term Results
On the whole very good answers.
Some students didn’t answer all questions
BCG matrix missing or poorly done
A few answers generic and simply repeated information about the organisation.
All presentations have passed and scored highly.
Improvements could have been made by:
A digital copy of the MAN540 Strategic Management Mid Exam is to be found here:
Please note you MUST bring your completed answer to class on Thursday, 7th April 2016 at 5 – 5.30 pm.
Any answer papers submitted after this time will be penalised.
The Mid Term Exam for Strategic Management
will be at
5:00 – 5:30 pm, Thursday 31 March 2016
Your exam paper will be given to you.
You must return the completed exam paper exactly one week later,
that is in normal class time the following week:
Thursday 7th April 2016
Bring with you 3 ideas for a company that you will comment on, in regards to their strategic management.
The company you select will be recorded.
NOTE: Please do not expect to analyse extremely well known companies such as Coca Cola, Adidas, Nike, Starbucks, Mercedes etc.