The Secrets of Marketing in a Web 2.0 World

Wall Street Journal, 15/12/2008

By

SALVATORE PARISE ,
PATRICIA J. GUINAN and
BRUCE D. WEINBERG
Reading. related to chapter 8 in  David & David, 2017
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SWOT Analysis

Diagrams for use in Lecture on Strategy Analysis & Choice (chp 6)

BCG Matrix

bcg matrix.png

SWOTANALYSIs

Starbuck-SWOT-Analysis

Walt-Disney-SWOT-Analysis