Assignment 2 Internal Analysis

set: 3 March 2016          due: 17 March 2016, now extended to 24 March 2016


  1. What could be the strengths and weaknesses of branding a superfood?
  2.  Part of internal analysis is the customer analysis of the Marketing function.
  3.  For your local and international environment, who could be the customer for superfoods?
  4.  How would you market a particular superfood?
  5.  What are the issues for production and operations?


Send your assignment document to your instructor through email,, making sure you put “Assignment 2 MAN540”, your student number and name on the subject line, and on the first line of your document.