Assignment 2 – Social Media Identity and Presence

set: 8 March 2016     due: 15 March 2016

A main tactic in Social Media Marketing is to create a Social Media Identity, and through this a Social Media Presence.

One method is to complete a SWOT analysis to create a Social Media Marketing plan, concluding in a social media profile, that integrates with the company’s strategy.

Imagine you are the owner of a new small business, such as a cafe/bar in the local area, with a strategy of expanding your empire into nearby towns. Complete a SWOT analysis, and a brief overview of your social media strategic plan.

Add your answer as a blog post in your course blog, and put the URL of your post in the comments below, along with your student number and name.


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