Feedback on mid term exam in Strategic Management

On the whole very good answers.
Some students didn’t answer all questions
BCG matrix missing or poorly done
A few answers generic and simply repeated information about the organisation.


Feedback on Mid Term Presentations in Social Media Marketing


All presentations have passed and scored highly.

  • All students selected a good choice of media for the product or service.
  • Everyone did an excellent SWOT analysis.
  • There was also a consensus of opinion on the role of ethics and valuing people.

Improvements could have been made by:

  • concentrating on the Guerilla marketing part of the assignment
  • Cutting down the length in terms of words and slides
  • creating more colourful and stylish slides
  • not repeating theory
  • giving analysis
  • not creating a business plan