Assignment 2

set: 21 April 2017     due: 5 May 2017

With reference to Chapter 9 of Tuten, we are going to perform Sentiment Analysis for this final assignment.

You will present your findings in class on 5 May 2017.

Pick a major brand you like with a large social footprint and monitor it across at least seven of these tools or others for a week. Observe differences and similarities between the tools you’ve chosen.

Brand: e.g., McDonalds    

Social monitoring tools
Posts (representative of the channel sampling)
Observations, thoughts
e.g., Hashtags e.g., “I’m craving #McDonaldsFries” e.g., For the most part these are favorable, fan posts and brand-generated posts
Twitter Search   e.g., Same results as previous tool
Same Point  
Trendpedia  
WhosTalkin  
 

Take this exercise a step further by capturing and documenting your research across the four questions of the social media monitoring process

Keyword: e.g., McDonaldsFries    
Social monitoring questions Answers Observations & Thoughts
1. How many times was the search term found?
2. When was the search term found?  
3. Where was the search term found? e.g., Twitter
4. Who mentioned the search term? e.g., @McDonaldsFan
 

Again taking the same brand you used previously, gather consumer posts reflecting changes in sentiment. Positive and negative sentiment are easy to interpret. Find sample posts of each of these as well as ambivalent posts.  How common do you think similar ambivalent posts are? How do you interpret them for the most part from the brand’s perspective?

Tool used Positive sample consumer posts Negative sample consumer posts Ambivelent consumer posts Thoughts & observations
e.g., HashTags e.g., “I’m craving #McDonaldsFries” e.g., “Just got #McDonaldsFries & they were too greasy!” e.g., “Anyone want my free coupon for #McDonaldsFries?” e.g., I believe the ambivelent posts are just everyday people saying what they feel and its fine. People aren’t always going to have extreme feelings toward a brand. At some point brands become part of everyday life, including the “ho-hum” moments.
 
 

NOTES: SENTIMENT ANALYSIS

Advertisements

Assignment 4 – Sentiment Analysis

With reference to Chapter 9 of Tuten, we are going to perform Sentiment Analysis for this final assignment.

Pick a major brand you like with a large social footprint and monitor it across at least seven of these tools or others for a week. Observe differences and similarities between the tools you’ve chosen.

Brand: e.g., McDonalds    

Social monitoring tools
Posts (representative of the channel sampling)
Observations, thoughts
e.g., Hashtags e.g., “I’m craving #McDonaldsFries” e.g., For the most part these are favorable, fan posts and brand-generated posts
Twitter Search   e.g., Same results as previous tool
Same Point    
Trendpedia    
WhosTalkin    
     

 

Take this exercise a step further by capturing and documenting your research across the four questions of the social media monitoring process

Keyword: e.g., McDonaldsFries    
Social monitoring questions Answers Observations & Thoughts
1. How many times was the search term found?    
2. When was the search term found?    
3. Where was the search term found? e.g., Twitter  
4. Who mentioned the search term? e.g., @McDonaldsFan  
   

 

Again taking the same brand you used previously, gather consumer posts reflecting changes in sentiment. Positive and negative sentiment are easy to interpret. Find sample posts of each of these as well as ambivalent posts.  How common do you think similar ambivalent posts are? How do you interpret them for the most part from the brand’s perspective?

Tool used Positive sample consumer posts Negative sample consumer posts Ambivelent consumer posts Thoughts & observations
e.g., HashTags e.g., “I’m craving #McDonaldsFries” e.g., “Just got #McDonaldsFries & they were too greasy!” e.g., “Anyone want my free coupon for #McDonaldsFries?” e.g., I believe the ambivelent posts are just everyday people saying what they feel and its fine. People aren’t always going to have extreme feelings toward a brand. At some point brands become part of everyday life, including the “ho-hum” moments.
         
         
       

 

NOTES: SENTIMENT ANALYSIS

Assignment 3 – Social Media Monitoring

Assignment 3 – Social Media Monitoring

set: 12 April 2016                due: 26 April 2016

To understand the impact of your social media output, you need to “listen” to what your audience is saying, by analysing the data, and creating social media business intelligence. These insights will help you know your customers better, and improve your marketing strategy.

 

In this assignment, students will individually research the analytical tools for a particular social media channel. You will find your individual assignment below.

Research the different types of analytical tool available for your assigned social media type. Write a report on the tool(s), explain how they work, and what the advantages to using them could be. Post your report to your course blog, and add the URL of the blog post to the comments section below, along with your student number and name.

Make sure you add the hyperlinks to these tools, so we can all experiment with them.

Abier Faraj Abud LinkedIn
Ekin Sümer Facebook
Elizabeth Adekoya instagram
Gabriel Segum Snapchat
Imran Akhtar Vine
Iwuoha Henry Reddit
Joel Abah Abong google +
 Johnson A Olatuga YouTube
Shahzed Ahmad Tumblr
Shandrin Ndebele Pinterest
Usama Khan Twitter

 

In depth look at Starbucks

Starbucks-birthday-club-freebies

Starbucks Coffee 

The first Starbucks location opened in 1971 in Pike Place market in Seattle, WA.

Eleven years later, Howard Schultz was hired by the company to be the director of retail operations and marketing. The first Starbucks with the current coffee house look and feel was opened in 1984 in downtown Seattle.

Starbucks Coffee Headquarters:

The Starbucks headquarters are still located in Seattle, WA.

Starbucks Coffee Mission Statement:

“Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”

“OUR VALUES

With our partners, our coffee and our customers at our core, we live these values:

  •       Creating a culture of warmth and belonging, where everyone is welcome.
  •       Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
  •       Being present, connecting with transparency, dignity and respect.
  •       Delivering our very best in all we do, holding ourselves accountable for results.

We are performance driven, through the lens of humanity.”

 

Starbuck#’s ethics

  1. Community
    Community
    Every store is part of a community, and we take our corporate social responsibility to be good neighbors and the Starbucks mission statement seriously. We’re committed to offering high-quality, ethically sourced, fair trade and responsibly produced products.

  2. Ethical Sourcing
    Ethical Sourcing
    We’re committed to offering high-quality, ethically purchased and responsibly produced products.

  3. Environment
    Minimizing our environmental footprint and inspiring others to do the same.

  4. Global Responsibility Report
    Learn more about our goals and performance in the area of sustainability and corporate social responsibility.

    Let’s look at some of Starbuck’s more recent strategic decisions, and evaluate them in terms of strategic planning.

    Starbucks open first store in Italy

    Starbucks with a wine list

    coffee theatre

    sustainable business = palm oil

    low carbon business

    Starbucks loyalty program

    Starbucks buy coffee machine manufacturer

    Starbucks buy coffee plantation

    Starbuck’s management strategy

    1. Be the undisputed coffee authority;
    2. Engage and inspire our partners;
    3. Ignite the emotional attachment with our customers;
    4. Expand our global presence—while making each store the heart of a local neighborhood;
    5. Be a leader in ethical sourcing and environmental impact;
    6. Creative innovation growth platforms worthy of our coffee;
    7. Deliver a sustainable economic model.