The kids who decide what all the other kids talk about

listen to the podcast

http://www.bbc.co.uk/programmes/articles/2dLg30714lSN1xmbNYM7129/paul-mason-and-the-kids-who-decide-what-all-the-other-kids-talk-about

And the company:

https://www.socialchain.com/

 

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Superfoods and Strategy

As part of scanning the environment, we cannot miss the importance of superfoods as a marketable commodity. As international students, maybe the next superfood will be from your neighbourhood.

Listen on line, or download the podcast and listen with headphones on your smartphone on the way to class 🙂

superfoods or superfads

and read

superfoods or super marketing?

note that in the EU not everything can be called a superfood, unless they can prove they are special.

EU rules on superfoods

exploring the business opportunities of superfoods

exploring superfoods