Marketing strategy at IBM



Final Assessment – Media Campaign

set: 19 March 2017           due: 26 May 2017

The final assessment for MARK526 Social Media Marketing will be in the form of a presentation.

In the presentation you will relate a multi media campaign for a product or service.

The campaign will include at least 3 social media platforms, including Instagram and Twitter.

You will present your campaign on 26 May in class.


Mid Term Presentation

set: 18 March 2017                    due: 7 April 2017

The assessment for mid term will be in the form of a presentation.

You will select an organisation, and make a critique of its social media presence.

You will present at least one example of each social media platform being used.

Comment on whether it is possible to notice the move from traditional mass media towards a digital social platform.

Use PowerPoint or Prezi for the presentation.

You will have 20 minutes to present.



Prezi presentation software

Prezi is an alternative to PowerPoint.

“Prezi gives you unprecedented visual storytelling power, combining the freedom of an open canvas with spatial dimension and motion to keep audiences engaged as you guide them through your message.”



Tumblr is a microblogging tool, which again, works across all platforms. It allows users to share media and follow each other’s blogs. A bit like Twitter, the dashboard shows a live feed of the blogs that you follow. It allows tagging, and a queuing system for timing the sending of posts.

Set up an account  Tumblr.

Personalise your Tumblr account, with an avatar, header picture, title, title font etc.


In the comments section below, add the URL for your account, along with your student number and name.

my Tumblr




set: 17 March 2017        due: 24 March 2017

Also, part of your practical work for this week is to set up a Pinterest Account.

Add a few boards, including one for study skills, and our study group MARK526.

You can find mine here:

kehowells study-skills

kehowells MARK526

Once you have an account, I can invite you as a collaborator on the board.



set: 17 March 2017    due: 24 March 2017

If you don’t have already, set up an account on Instagram.

You can find me as kacanski

Once I get a notification that you are following me, I will follow you.