ASSIGNMENT 1 – MODERN MARKETING STRATEGY

Assignment 1 – Modern marketing strategy

set: 24 February 2017         due: 10  March 2017

Read chapters one and two of the etext: Stokes, R, 2013, eMarketing – the essential guide to marketing in a digital world, 5th edition

https://neareastuniversitymamarketing.files.wordpress.com/2016/02/emarketing_textbook_download.pdf

Answer the following questions:

  1. Why is it important to consider the business context when planning your marketing strategy?
  2. How has the Internet affected marketing and the models we use to understand it?
  3. Do you agree with the idea that customers are more empowered than they were before digital communications were so prevalent? Why?

Keep your answers brief and precise. Add them as a post to your blog, with the hashtag#MARK526, tag and category assignment. In the comments below, add your student number, name and URL link to your blog post.

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11 thoughts on “ASSIGNMENT 1 – MODERN MARKETING STRATEGY

  1. fatialhouz says:

    1. Why is it important to consider the business context when planning your marketing strategy? Content Marketing Strategy lays out the building blocks for effectively using content, not advertising, to reach audiences. Brands are required to think like publishers – which means a consideration of far more than just the end product. Content targeting, production, planning and distribution must be considered. The purpose of a marketing strategy is to address a business or brand challenge or objective that has been revealed. An effective strategy involves making a series of well-informed decisions about how the brand, product or service should be promoted; the brand that attempts to be all things to all people risks becoming unfocused or losing the clarity of its value proposition. A strategy needs to cover the questions of who you are, what you are offering and to whom, as well as why and how you are doing so. The steps and questions below cover what an organisation should be aware of when creating and implementing a strategy that will meet its marketing objectives and solve its challenges.

    2. How has the Internet affected marketing and the models we use to understand it?The Internet has changed the world in which we sell. It is not a new marketing channel; instead, it creates a new paradigm for the way in which consumers connect with brands and with each other. The complete scope of marketing is practised on the Internet – products and services are positioned and promoted, purchased, distributed and serviced. The web provides consumers with more choice, more in uence and more power. Brands have new ways of selling, new products and services to sell, and new markets to which they can sell.

    3. Do you agree with the idea that customers are more empowered than they were before digital communications were so prevalent? Why?

    Yes I am totally agree with this idea that customers are more empowered than they were before digital communications were so prevalent. Because The Internet is built for research. Whether it’s a consumer shopping around for prices, a researcher exploring a topic or a fan looking up their favourite band, the Internet makes nding and analysing information easier than ever before. That’s because everything people do online leaves a data footprint.
    Consumers are able to research companies and products easily, gathering information to compare prices and services with a few clicks of the mouse. Consumers are also able to share likes and dislikes easily, whether that information is shared with companies or with friends.
    Social networks, blogs and other forms of social media have emerged as forums where consumers discuss their likes and dislikes, and can be particularly vocal about companies and products. These data can, and should, be tracked and monitored to establish consumer sentiment.

    Like

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