Assignment 1: Brand Personification

Assignment 1

set: 24 October 2016         due: 3 November 2016

Read the following papers:

Naresh, S., 2012, Do Brand Personalities Make a Difference to Consumers?, The International Conference on Emerging Economies – Prospects and Challenges (ICEE-2012), 12-13 January 2012,  Volume 37, 2012, Pages 31-37

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Seimiene, E. and Kamarauskaite, E., 2014, Effect of Brand Elements on Brand Personality Perception, 19th International Scientific Conference “Economics and Management 2014 (ICEM-2014)”, Volume 156, 26 November 2014, Pages 429-434

 

Select a brand that is important in your own country, and analyse it in terms of brand personification. Where does it fit on the brand personality framework, with your reasons?

Type up your answer in a word processor, and then copy and paste to the comments section below. Remember to add your name and student number, and department.