Assignment 3 – Social Media Monitoring
set: 12 April 2016 due: 26 April 2016
To understand the impact of your social media output, you need to “listen” to what your audience is saying, by analysing the data, and creating social media business intelligence. These insights will help you know your customers better, and improve your marketing strategy.
In this assignment, students will individually research the analytical tools for a particular social media channel. You will find your individual assignment below.
Research the different types of analytical tool available for your assigned social media type. Write a report on the tool(s), explain how they work, and what the advantages to using them could be. Post your report to your course blog, and add the URL of the blog post to the comments section below, along with your student number and name.
Make sure you add the hyperlinks to these tools, so we can all experiment with them.
|Joel||Abah Abong||google +|