Assignment 1 – modern marketing strategy

Assignment 1 – Modern marketing strategy

set: 1 March 2016         due: 7 March 2016

Read chapters one and two of the etext: Stokes, R, 2013, eMarketing – the essential guide to marketing in a digital world, 5th edition

https://neareastuniversitymamarketing.files.wordpress.com/2016/02/emarketing_textbook_download.pdf

Answer the following questions:

  1. Why is it important to consider the business context when planning your marketing strategy?
  2. How has the Internet affected marketing and the models we use to understand it?
  3. Do you agree with the idea that customers are more empowered than they were before digital communications were so prevalent? Why?

Keep your answers brief and precise. Add them as a post to your blog, with the hashtag#MARK526, tag and category assignment. In the comments below, add your student number, name and URL link to your blog post.

Advertisements

11 thoughts on “Assignment 1 – modern marketing strategy

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s