Assignment 1 – Modern marketing strategy
set: 1 March 2016 due: 7 March 2016
Read chapters one and two of the etext: Stokes, R, 2013, eMarketing – the essential guide to marketing in a digital world, 5th edition
Answer the following questions:
- Why is it important to consider the business context when planning your marketing strategy?
- How has the Internet affected marketing and the models we use to understand it?
- Do you agree with the idea that customers are more empowered than they were before digital communications were so prevalent? Why?
Keep your answers brief and precise. Add them as a post to your blog, with the hashtag#MARK526, tag and category assignment. In the comments below, add your student number, name and URL link to your blog post.