The Mid Term Exam for Strategic Management

will be at

5:00 – 5:30 pm, Thursday 31 March 2016

in D123

Your exam paper will be given to you.

You must return the completed exam paper exactly one week later,

that is in normal class time the following week:

Thursday 7th April 2016

Bring with you 3 ideas for a company that you will comment on, in regards to their strategic management.

The company you select will be recorded.

NOTE: Please do not expect to analyse extremely well known companies such as Coca Cola, Adidas, Nike, Starbucks, Mercedes etc.




Exercise 8 : Video based Social Media

Our next exercise is to take a look at video based social media.

If you don’t already have one, create an account at:

  • You Tube
  • Vimeo
  • Vine

Add the URL of your profile pages for this media to the comments section below.


SWOT Analysis

Diagrams for use in Lecture on Strategy Analysis & Choice (chp 6)

BCG Matrix

bcg matrix.png







Exercise 7 Pocket & Tumblr

Pocket is an online bookmarking application, that can seamlessly bookmark your interests across platforms. Using tags makes it an efficient way to note items for reading at a later stage, or for re-reading when doing research. Some browsers, such as Chrome or Firefox, have an addin or extension for Pocket, making it very easy to save references from the browser toolbar.

Tumblr is a microblogging tool, which again, works across all platforms. It allows users to share media and follow each other’s blogs. A bit like Twitter, the dashboard shows a live feed of the blogs that you follow. It allows tagging, and a queuing system for timing the sending of posts.

Set up an account on both Pinterest and Tumblr.

Personalise your Tumblr account, with an avatar, header picture, title, title font etc.

Make sure your personal blog allows access to these and the other social media we have looked at.

In the comments section below, add the URL for each account, along with your student number and name.

my Tumblr




Video Blogging

a BBC Radio podcast

Video blogging for cash


Mid Term Project Guerrilla Marketing Strategy with Social Media

Mid Term Project for Social Media Marketing MARK526

Guerrilla Marketing Plan with extensive use of Social Media

 Set: 15 March 2016           Due: 5 April 2016 (Presentation in Class)

The assignment is to create a PowerPoint slide presentation of 5 to 15 slides to convey your guerrilla marketing strategy for a particular organisation, including analysis of the social media selected.

Presentation time will be 5 to 15 minutes.

The Organisation: Any product or business service

Red-Bull-Minis (1)

Imagine you have finished your business plan for your business, you have weighed up the risks, and have decided to go ahead with your plan. It’s one month before the opening of your business, and you need a marketing strategy.

The assignment is to present to the class your marketing strategy.

Your strategy could include:

  • The product brief
  • The market (as a micro market)
  • SWOT analysis
  • Trends and future growth possibilities
  • Product usage,
    • who is using?
    • why do they use?
    • when do they use?
    • how is it used?
  • Attitudes of customers,
    • Towards product category
    • To the product
    • Do they like the product or not?
    • A unique characteristic of our customers?
  • Description of the purchasing process
  • Buying decision making process
  • Sources of information
  • Who makes the purchase?
  • Who or what may influence the purchase?
  • The competition
    • Primary competitors
    • Secondary competitors
  • Pricing strategy


The important section ************

  • Current promotional strategy
  • Promotion objectives
  • Strategies and themes used
  • Promotional tools
  • Design of materials
  • Timing of promotional activities
  • Market segmenting, targeting and positioning,


Your marketing strategy plan should specify which social media you have decided to include, and mockup of your social media ideas should be specifically mentioned. You can do this with the use of storyboards and rough sketches.

As well as presenting your ideas on the set time, you will also be required to complete your presentation in a slide format (Powerpoint, Prezi), and upload these to a suitable online media (Slideshare, Google Docs, Prezi) and include a URL link for your project in the comments section below.

extra resources: scarb_eesbm7e_ppt_08_GE



Twitter for academics – my first ever Twitter chat

Twitter for academics – my first ever Twitter chat


Some useful resources on social media

some extra resources for you


research trends in twitter

art of social media




Exercise 6 – Pinterest

Also, part of your practical work for this week is to set up a Pinterest Account.

Add a few boards, including one for study skills, and our study group MARK526.

You can find mine here:

kehowells study-skills

kehowells MARK526

Once you have an account, I can invite you as a collaborator on the board.



Exercise 5 Instagram

If you don’t have already, set up an account on Instagram.

You can find me as kacanski

Once I get a notification that you are following me, I will follow you.